When it comes to care, we want to give you products you can
trust for your skin and hair. But CareGenie goes beyond our products. We care about all women, female-identifying
and non-binary people. We want to redefine beauty standards and help everyone
experience beauty and body image positively. We care about the future
generation: helping girls build positive self-esteem through the CareGenie
Self-Esteem Project, ensuring the world they enter is removed of toxic beauty
standards. We care about how we make our products and what goes into them,
about the impact we have on our planet and how we can strive for a better, more
sustainable way of being.